Company Founders Story

High Road Craft Ice Cream was born out of a desire to 'Take The High Road' at a pivotal point in Keith Schroeder's professional career.

Keith and Nicki Schroeder are not your typical Founders so what follows is not your typical 'Founders Story.' To get the full story we had to join them in the kitchen, the grocery store and at the grill.

Filmed primarily with a GoPro allowing me to capture the story in real-time, on the fly as we went shopping and then back to the house. I honestly had no idea what we were going to do that day other than I wanted Keith and Nicki to cook in their kitchen.