Product Story and Launch

High Road Craft Brands has built a reputation among fans, chefs and restaurants for delivering handcrafted, vat pasteurized ice cream featuring 16% butterfat that creates a unique dessert experience.

With the launch of a new ice cream experience at Whole Foods Market it was time to finally showcase the story of how High Road does what they do.

Unlike most ice cream manufacturers, all ingredients for High Road ice cream are made in-house, in the onsite commissary kitchen.

“So if our ice cream has pralined pecans, shortbread cookies, strawberry jam or chocolate ganache, all of those things are made in-house by our team of chefs. And I think that's really a differentiator in the market, not to mention the pride we take in what we do, knowing that we’re making a higher quality product for the consumer,” said Christian Rodriguez, VP of Commercialization.

It’s that handcrafted nature that shines in these two presentations. The first was created specifically for Whole Foods Market in support of the new ice cream treat launch. The second variant removes the Whole Foods reference both for social and sales uses.

Filmed almost entirely on a Fuji X-T3 camera at 4k 60 while edited in 1080p 24.