Product Launch

#GetWalloped is the latest campaign to elevate this novelty product from High Road Craft Brands.

The product features super premium ice cream wrapped in cookie dough and surrounded by a chocolate shell. While that sounds, and IS, absolutely delicious, there’s a confusion from the consumer as to what exactly IS a Wallop?

We have dual concepts running with this campaign. One in which a Wallop smashes through the screen unexpectedly. Another in which we’ll spoof various cartoon and pop culture icons to reveal what’s inside the Wallop.

Here you’ll see one spot inspired by anime Ninja sword fighting and the introduction of Wallops at the annual Dragon Con convention in Atlanta.

I led the creative on these spots which were created with Videography, Photography, Photoshop, DaVinci Resolve and After Effects. I love the flexibility of the GoPro VLOG rig for those authentic reactions with the general public.