Branding: Using Unexpected Storytelling To Build Your Brand

Doing the same thing over and over and expecting a different result is never going to build your brand.

One effective way to build your brand and brand audience is to show up in unexpected ways and unexpected places.

Not necessarily physical places, though live experiential marketing can be a part of the plan.

But showing up in unexpected conversations, genres, hobbies, areas of interest. In other words, going TO your intended audience instead of trying to drag them to you.

Branded storytelling is about much more than just your brand. It's about connecting your story, your people and your product to a wider audience who might never think to consider you or your product.

That's how you get the results you expect, by doing something different and unexpected.