I've said this before but it bears repeating, Social Media is not an "and" job. Managing your social media presence is a full-time job in and of itself.
Yes, I Do Build Creative and Marketing Teams From Scratch
A conversation with a recruiter last week brought up the question, "have you ever built a team from scratch?" Building and expanding teams has become one of my 'superpowers.' Both for a Creative and Marketing team and to build out an entire company from scratch.
Showing ROI for an Organic Content Marketing Strategy
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.
Organic Media ROI Surpasses Paid Media. So Give It More Love!
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough?
Your Brand Story Does NOT Have To Be Perfect.
Your brand story doesn't need to be perfect, it just needs to be 'you.'
Your Greatest Brand Asset Is Your People
People are the greatest asset to any brand and company. Celebrate them as part of your brand story.
The Customer Journey Continues After The Funnel
A customer journey does not end once they fall through the funnel.
Increase Your Top Of Funnel With A Better Brand Message
It’s not rocket science people. When customers connect to your brand, your products will sell themselves.
Tell Your Own Brand Story Well, Don't Rely On Influencers
A well planned Influencer strategy can be excellent for brand awareness, exposing your brand story to a new potential audience. But once they are aware, now what?
What Marketers Get Wrong About The New Buyer's Journey
"In focusing so much on convincing B2B buyers they should change, marketers have forgotten that buyers are trying to learn how to change."
Bring Value To Your Audience Every Single Day
A good content strategy for brands brings value to your audience. Every. Single. Day.
Don't Talk About The Product! A Steve Jobs Brand Lesson from 1996.
Successful brands connect with their audiences with meaningful stories.
Netflix Has Lost Its Way
Filling the platform with endless 'stuff to watch' isn't going to cut it if Netflix wants continued growth.
You Do You.
"You do you" is one of the best things a brand can do.
Marketing Is Storytelling, Not Just Data.
Marketing is storytelling. All the data in the world won't tell the best story.
True Leadership Is NOT Being The Smartest Person In The Room
If you want to be the 'smartest person in the room' at all times then talk, and never stop talking.
Princess Cruises Tweaks Disney In A Brilliant Marketing Ad
Bravo Princess Cruises Marketing, Creative, Social, and/or whoever was responsible for this brilliant tweak, “Real Magic In Alaska.”
Storytelling: Start With Your End Goal In Mind
Start with the end goal in mind.
Ditch The Marketing Funnel, Build A Flywheel
Organic content is not just 'top of the funnel,', it's also 'customer retention.'
And who came up with a 'marketing funnel' anyway?
Why do you work so hard to convert a customer and then simply let them out at the bottom?
Content Marketing Strategy is Telling The Best Story
Content marketing strategy is not 'how can sell the most products?'