Filming completed for "We Are: Palatka, Florida." Episode 2 of Georgia-Pacific image campign.

Simply stunning sunrise over the St. Johns River in Palatka Florida.

We just completed 3 days of filming in and around Palatka, Florida for the second episode of the Georgia-Pacific 'move the needle' campaign, "We Are:" Palatka is in the heart of Florida right along the St. Johns River. Quick fact, Palatka was the largest town in Florida right through the early 1900's because the river made it the center of commerce in the state.

Going Airborne for new Georgia-Pacific Image Campaign

Drone approaching a GP employee in Brunswick, GA

Last week I traveled to Brunswick, GA to oversee aerial filming for a new Georgia-Pacific image campaign focused on sustainability. There are many steps and actions GP does every day to ensure the land and water in their communities is protected and will be here for future generations. Trying to explain those ways can be complicated and long-winded. So I developed a campaign that involves just one, maybe two shots in a series of 10 - 15 seconds spots. Each spot is a single message, simplifying the storytelling to help encourage audience retention and social sharing.

Holiday Facebook Live with GP CEO Christian Fischer

We brought the iOgrapher out again today for a great Facebook Live chat with Georgia-Pacific CEO Christian Fischer hosting Major Bob Parker and wife Captain Kathy Parker from The Salvation Army Metro Atlanta's Angel Tree Program.

New Georgia-Pacific Storytelling launches with "We Are: Brewton, Alabama"

My new storytelling initiative for Georgia-Pacific was rolled out externally this week, "We Are: Brewton, Alabama." It's a few months later than originally planned, but forces beyond my control delayed the external release. But Episode 1 of the series featuring the incredible Glen Freeman is now live.

Taking the Dixie brand to VR by Working Backwards

In order to sell a product well, you need to understand the manufacturing process. The entire manufacturing process. GP Studios was tasked with creating an immersive experience to showcase how Dixie products are made to the internal sales teams. Originally it was planned to start with the papermaking process, however I proposed starting at the very beginning, in the forest. That segment introduced a vital message to the sales team, the sustainability of forests is first and foremost in everything Georgia-Pacific does. Sustainability is a buzzword that can be tossed around, but to visually be reminded that this is more than just a word, turned out to be a key takeaway from the presentation.

Sustainable Wood Forestry Messaging with Snake Chaps

“Folks, here’s the snake chaps, be sure to put them on so the rattlers don’t get you.” Now THERE’s a phrase I’ve never heard in my 25+ years of storytelling. And let me tell you, that phrase wakes you up in a hurry. Of course my response was, “I make these look good, don’t I?”

Telling a New Story for Georgia-Pacific

Glen Freeman at the wheel of his Candy Apple Red Ford hot rod.

When I was brought on as the first Creative Director for Georgia-Pacific, the main thing I was tasked with was bringing a new storytelling focus to GP's external communications and branding. In particular, transforming GP from a big corporate brand to people. With over 33,000 people working in over 200 locations across the United States, there are many stories just waiting to be told.

Flying Commercial is so Yesterday....

Well, just a month or so into my career at Georgia-Pacific and I got a very special treat this morning. Flying on the corporate jet. With over 200 operations across the US, it just makes sense that GP would have a couple of jets based in Atlanta.

Biscardi Creative Completes the "Impossible Project"

The call came in on Friday. “Our client saw the 4k culinary work you did and would like you to create 5 original videos with a mix of 4k and HD formats. And we need it by next Friday. Can you do it?” It became what we called “The Impossible Project” and we were just insane enough to agree to do it

What is the Purpose of your Video?

On the other end of the phone is a very smart, intelligent marketing leader for a corporation. “I really need a video as soon as possible.”

Me: “What’s the purpose of the video?”

Silence, and then….”Um what do you mean, ‘the purpose?’ It’s a marketing video is that what you mean?”

All videos should have a purpose just like every message a company puts out has a purpose. Read the Rest of the story in my Post on LinkedIn.

BCM completes PSA with Victoria Stilwell for Fix Georgia Pets

June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed post-production on two Public Service Announcements for Fix Georgia Pets featuring world-renowned dog trainer Victoria Stilwell. The PSAs remind all of us the importance of spaying and neutering our pets to help cut down on animal overpopulation. This topic is near and dear to our hearts at BCM with our own Molly the Wonder Dog being a rescue.

Mueller Systems launches MobileRDM with help from Biscardi Creative

June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed full production on a new infographic inspired spot to launch the newly revised mobileRDM tool from Atlanta based Mueller Systems. BCM provided full script to screen services on this spot designed to very quickly demonstrate the simplicity and efficiency of mobileRDM.