There's no better way to tell the story of brands and companies than to get out there and meet people. Real, face to face, authentic social media.
Sometimes I go all over the country with my trusty camera backpack and GoPro VLOG rig. Other times, I use a mix of ‘small’ or ‘big’ crews depending on the needs of the stories.
The stories that come from often unscripted projects have yielded tremendous ROI in the millions of dollars because they feel very real and authentic. Not commercial advertisements.