Storytelling and Branding to "Move The Needle"

A ‘moving the needle’ campaign to create storylines vs. reactionary storylines to form connections with the consumer through employees.

Combined Americana with modern digital storytelling to show that Georgia-Pacific is more than just a brand. They’re proud to be over 30,000 great people, making great products in communities all across this great land. Join us on “We Are” as we travel the highways and byways to introduce you some of these amazing people and their hometowns.

Series Creator, Creative Director, Director, Producer, Camera, Writer, Graphics, Co-Editor.