Life of a Box campaign. Georgia-Pacific

An original campaign to show that not all boxes are created equal. Designed to create a connection with both B2B buyers and the consumer, “Box” takes us through his story from conception to delivery of a special package. Using a combination of live action, stop action and digital animation, the spot hit a chord with the holiday audiences and proved to be a winning campaign for GP.

Creative Director, Director, Writer, Co-Animator.